business-to-business
- 1Describing trade in which companies sell goods or services to other companies rather than to individual consumers.
Like a wholesaler who deals only with store owners instead of the shopping public.
She built her career in business-to-business marketing, pitching software to large corporate clients.
The trade show focused on business-to-business deals between manufacturers and wholesale buyers.
Oppositebusiness-to-consumer
Note
A hyphenated compound that works as a single adjective, usually placed before its noun: business-to-business marketing, business-to-business sales. It is commonly shortened to B2B and set against business-to-consumer (B2C) trade. It can also be graded with more and most, so a firm can grow more business-to-business as its customers shift from individual shoppers to other companies.
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