influencer
USIN-floo-uhn-sur/ˈɪnflu.ənsɚ/IN-floo-uhn-suh/ˈɪnflu.ənsə(ɹ)/
Pluralinfluencers
- 1Someone with a large online following who shapes what their fans buy or do, often working with brands.
Like a popular friend whose opinion makes everyone want the same shoes.
The beauty influencer told her followers which sunscreen to buy this summer.
Many influencers earn money by posting about products they like.
Note
- 2A person or thing that changes how others think or act.
Her older sister was a big influencer on the music she liked.
Good teachers are powerful influencers in a child's life.
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Origin
From the word "influence" plus "-er."