logo

noun

SayLOH-gohUS/ˈloʊ.ɡoʊ/UK/ˈləʊ.ɡəʊ/

Plurallogos

5 meanings of logo

1
nouncountable
A small picture or symbol that stands for a company or group.
Like a name tag a company wears so people know who it is.
The company put its new logo on every coffee cup.
Kids recognize famous logos even before they can read.
Similarlogotype
Note
2
nouncountable
A short tune or sound used to identify a company, like a jingle.
Like a special tune that says a company's name without using any words.
Listeners recognized the company the moment its short musical logo played.
The studio wrote a cheerful logo to open each broadcast.
Similarjingle, ident
Note
3
nouncountable
A single picture that is made up of one or more separate parts.
Like a sticker that holds several little drawings in one piece.
The artist combined the text and the icon into a single logo.
Each logo in the set holds several shapes within one image.
Note
4
nouncountable
A badge or sign that shows a person's job, rank, or power.
Like a crown that shows everyone someone is a king.
The general wore a gold logo marking his high rank.
Each officer carried a logo showing the authority they held.
Similarinsignia, emblem, badge, ensign, crest
5
nouncountable
A company that buys from a business and is counted as a customer.
Like adding a new name to your list of regular buyers.
The startup signed its first big logo last month.
Our sales team added three new logos this year.
Similarclient, account, customer
Note

Practice

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Origin

A short form of the word 'logogram' or 'logotype', first used in 1937.