unfollow
Formsunfollows, unfollowing, unfollowed
- 1To stop subscribing to another user's feed, so their updates no longer appear in your own.
She chose to unfollow several accounts that kept filling her feed with negativity.
Many users quietly unfollow when a brand starts posting too often.
Similarunsubscribe
Oppositefollow
Note
Social media's word for undoing a follow, built plainly from un- + follow. The prefix here reverses an act rather than negating a quality. The verb works with or without an object: Maureen Dowd, writing in the New York Times in 2009, found it "as easy to unfollow as it is to follow," while one unfollows someone on Instagram. Unfollowing withdraws a subscription without blocking or muting the account.
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Origin
Formed from the prefix "un-" combined with "follow."