unsubscribe

Formsunsubscribes, unsubscribing, unsubscribed

Pluralunsubscribes

1. 1
   verbintransitive

   To stop subscribing to a publication or service, especially one delivered online.

   After the third promotion in one week, she unsubscribed from the retailer's mailing list.

   Listeners who unsubscribe during the free trial are not charged.

   Similarcancel

   Oppositesubscribe

2. 2
   nouncountable

   An act or instance of canceling a subscription, particularly to an email list or online service.

   The podcast saw a wave of unsubscribes after the controversial episode.

   Marketing teams review every unsubscribe to figure out which campaigns are driving people away.

   Similarcancellation

   Oppositesubscription, signup

   Note

   Here the verb becomes a noun without changing its shape, and it is at home in the vocabulary of email marketing and web analytics. Eric T. Peterson's Web Site Measurement Hacks (2005) treats unsubscribes as significant events, a figure that reveals the quality of the mail being sent. The noun is fully countable, as in an unsubscribe or a rise in unsubscribes, and it serves as the shorter working counterpart of unsubscription.

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