unsubscribes

1. 1
   verb

   Third-person singular simple present of unsubscribe.

   Whenever a podcast feed goes quiet, she unsubscribes and finds a new one.

   The software automatically unsubscribes any user who marks a message as spam.

   Note

   Only a singular subject in the present tense takes this spelling: she unsubscribes, the software unsubscribes, while I, you, we and they simply unsubscribe. The same letters also spell the plural noun, so position decides. Right after a subject it is the verb. After a word like daily or a phrase like a spike in, it is a count of cancellations.

2. 2
   noun

   Plural of unsubscribe.

   The marketing team tracked daily unsubscribes to measure how the audience reacted.

   A spike in unsubscribes followed the increase in email frequency.

   Note

   Here the verb has turned into a countable noun, a shorter stand-in for unsubscription. In the plural it tallies individual opt-outs, which is why it pairs naturally with rates and totals: daily unsubscribes, a spike in unsubscribes. It belongs to the working vocabulary of email marketing. In more formal writing, unsubscriptions or cancellations reads less like shop talk.

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