marketing

Pluralmarketings (some meanings)

1. 1
   advertising fieldnoununcountable

   The promotion, distribution, and selling of a product or service, including market research and advertising.

   Like the bridge between what a company makes and the people who might want it.

   Her degree focused on marketing, with courses in consumer behavior and brand strategy.

   Effective marketing turned a niche product into a household name.

   UsageYou work or study in marketing; it often comes before another noun: a marketing campaign, the marketing team.

   Similarpromotion, advertising, merchandising, publicity

2. 2
   verb

   Present participle and gerund of market, the verb form used in phrases such as "is marketing" or "by marketing" something.

   The startup is marketing its software to small businesses.

   He spent the summer marketing his novel to independent bookstores.

   UsageThe verb form takes its object directly: marketing the film; the noun needs of: the marketing of the film.

3. 3
   market tradingnouncountable or uncountable

   The buying and selling of goods at a market, or the activity of taking goods to a market to sell.

   Before the railroad came, the marketing of grain meant a long wagon trip to the river town.

   Livestock marketing in the county still centers on the weekly auction, where buyers bid on each pen of cattle.

   UsageOften the marketing of a farm product (grain, cattle); in farm statistics, marketings counts the animals or goods sold.

   Note

   Here the word stays close to its parts, market + -ing: the stall, the fair, the exchange of goods. The Arkansas Agricultural Experiment Station's Bulletin of 1961 tracks the seasonality of marketings of cattle and calves, meaning the animals marketed. That counts livestock rather than shoppers, and the business discipline has no plural at all.

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