promote
Formspromotes, promoting, promoted
- 1To encourage people to support something, do something, or buy something.
Like a person standing outside a shop, calling out so people come in to buy.
The band used social media to promote their new album.
Stores promote products with big sales and bright signs.
- 2To move someone up to a higher or more important job.
Like moving up a step on a ladder at work.
The company decided to promote her to manager.
They promote workers who show strong leadership skills.
UsageSay promote someone to a job: promoted to manager.
Similarelevate, advance, upgrade, raise
Oppositedemote
Note
- 3To move a sports team up into a higher league.
Like moving up to a harder class after passing your tests.
Each year the league will promote the top two teams.
Their rivals were promoted last season after a strong finish.
UsageUsually was promoted. A team that goes down is relegated.
Oppositerelegate
Note
- 4
Less common meanings
- 5In chess, to turn a pawn into a stronger piece when it reaches the far side of the board.
Like a small game piece reaching the goal and turning into your most powerful one.
She moved her pawn to the last row and chose to promote it to a queen.
You can promote a pawn to a knight if that helps you win.
UsageSay promote a pawn to a queen.
Similarqueen
Note
- 6To move up to the next grade or level in school.
Like moving up to the next level in a video game.
Students who pass all their classes promote to the next grade.
She worked hard so she could promote at the end of the year.
UsageHere the student promotes; most people say the student is promoted.
Similaradvance, progress, pass
Note
- 7In chemistry, to make a substance that speeds up reactions work even better by changing its surface.
Practice
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Origin
From Latin prōmoveō, meaning "to move forward" or "advance."
Checked 7 Nov 2026 · 2 facts
- Promote derives from Latin prōmoveō, through its perfect passive participle prōmōtus. en.wiktionary.org
- Latin prōmoveō means “to move forward” or “advance.” en.wiktionary.org