DictionaryAI

brand

BRAND/bɹænd/

Pluralbrands

Verbbrands, branding, branded

17 meanings of brand

Practice

  1. 1
    nouncountable
    A particular product, service, or company known by its own name, together with the name, logo, and identity that set it apart from others.

    She buys only one brand of coffee and refuses all substitutes.

    Several budget brands now compete with the established names.

    UsageA brand of coffee or soap; for cars and machines people also say make: what make is it?

    Similarmake, label

  2. 2
    put logo onverbtransitive
    To associate a product or service with a name, logo, and related images.

    The agency will brand the startup as the affordable choice.

    They branded the cereal with a cartoon mascot to attract children.

    UsageBrand a product with a name or logo, or brand it as something: they branded it as the affordable choice.

    Similarmarket, position, promote, label

    Note

    The marketer's verb names the work of giving a product its name and imagery. Unlike the rancher's verb, it marks nothing physically. The mark lives in the logo, the packaging and the associations, and the result is what marketers call the brand.

  3. 3
    public imagenouncountable
    The way a person or group is publicly seen, combining reputation with a recognizable signature style.

    Her brand as a fearless reporter opened doors across the industry.

    The team rebuilt its brand after years of scandal.

    UsageGives the adjective on-brand: that's very on-brand for her. A brand can be built or take a hit.

    Similarname, reputation

    Note

    Marketing's word now applies to people and groups, as in the Obama brand or her brand is edgy. A brand of this kind can take a hit, and it can be built, even by mockery. It has also produced the adjective on-brand, meaning “just what you would expect of someone.” Sally Thorne's 99 Percent Mine (2019) has “That's very on-brand for Jamie.” Older English said name or good name.

    Checked 31 Oct 2026 · 3 facts

  4. 4
    typenouncountable
    A particular type or variety of something, or a distinctive style or manner.

    Her brand of leadership relies on quiet persuasion rather than orders.

    The film offers a strange brand of comedy that divides audiences.

    UsageUsually a possessive + brand of: his particular brand of humor. The tone is cool or disapproving at times.

    Similarkind, type, sort, variety, style

    Note

    The commercial word is stretched here to mean any kind or manner. In New Orleans brand sausage, a place name plus brand marks a style rather than a named maker.

Practice

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Origin

Old English brand meant "fire, flame, burning, torch, sword" and became Middle English brand. Before that it came through Proto-West Germanic and Proto-Germanic, probably from a Proto-Indo-European root meaning "to burn" or "bubble forth." Dutch brand, German Brand, and Swedish brand ("blaze, fire") are related.