brand
Pluralbrands
Pluralbrands
Formsbrands, branding, branded
- 1A particular product, service, or company known by its own name, together with the name, logo, and identity that set it apart from others.
She buys only one brand of coffee and refuses all substitutes.
Several budget brands now compete with the established names.
UsageA brand of coffee or soap; for cars and machines people also say make: what make is it?
- 2To associate a product or service with a name, logo, and related images.
The agency will brand the startup as the affordable choice.
They branded the cereal with a cartoon mascot to attract children.
UsageBrand a product with a name or logo, or brand it as something: they branded it as the affordable choice.
Similarmarket, position, promote, label
Note
The marketer's verb names the work of giving a product its name and imagery. Unlike the rancher's verb, it marks nothing physically. The mark lives in the logo, the packaging and the associations, and the result is what marketers call the brand.
- 3The way a person or group is publicly seen, combining reputation with a recognizable signature style.
Her brand as a fearless reporter opened doors across the industry.
The team rebuilt its brand after years of scandal.
UsageGives the adjective on-brand: that's very on-brand for her. A brand can be built or take a hit.
Similarname, reputation
Note
Marketing's word now applies to people and groups, as in the Obama brand or her brand is edgy. A brand of this kind can take a hit, and it can be built, even by mockery. It has also produced the adjective on-brand, meaning “just what you would expect of someone.” Sally Thorne's 99 Percent Mine (2019) has “That's very on-brand for Jamie.” Older English said name or good name.
Checked 31 Oct 2026 · 3 facts
- Sally Thorne wrote 99 Percent Mine, first published in 2019. catalog.wake.gov
- Earlier English used name to mean reputation. en.wiktionary.org
- Earlier English used good name for a person's reputation. gutenberg.org
- 4A particular type or variety of something, or a distinctive style or manner.
Her brand of leadership relies on quiet persuasion rather than orders.
The film offers a strange brand of comedy that divides audiences.
UsageUsually a possessive + brand of: his particular brand of humor. The tone is cool or disapproving at times.
Similarkind, type, sort, variety, style
Note
The commercial word is stretched here to mean any kind or manner. In New Orleans brand sausage, a place name plus brand marks a style rather than a named maker.
Less common meanings
- 5A mark or scar burned in with a hot iron, as on cattle to show ownership or on a cask to identify its contents.
The brand on the steer's flank identified its owner instantly.
Each cask bore a brand showing what it held.
Note
The mark takes its name from the fire that makes it. The scar is also an old figure for what cannot be hidden. Mitzel's “A Sissy's Revenge” in Gay Community News (1982) describes a word “like a brand that grew deeper and redder every day,” the bridge to the “stigma” meaning.
Checked 2 Nov 2026 · 2 facts
- The burned mark derives its name from an earlier meaning connected with fire. en.wikipedia.org
- Mitzel wrote an article titled “A Sissy's Revenge” in Gay Community News in 1982. en.wiktionary.org
- 6To burn a permanent mark into the skin of an animal or person with a hot iron, as on cattle to show ownership or formerly on criminals.
Ranchers brand their herds to deter theft.
The hands branded forty steers before noon.
- 7To label someone with a damaging name or reputation that is hard to shake off.
Critics branded the policy a failure within weeks.
Society is quick to brand outsiders as troublemakers.
UsageBrand someone a liar, or brand someone as a liar; common in the passive: he was branded a traitor.
Similarlabel, stigmatize, denounce, dub, tag
Note
The figurative heir of branding with a hot iron: words now do the iron's work, and the label is meant to stay.
Checked 2 Nov 2026 · 1 fact
- The damaging-label sense figuratively extends literal branding with a hot iron. gutenberg.org
- 8
- 9To make a lasting, unforgettable impression on someone's memory or senses.
The horrors he witnessed in the war branded themselves on his mind.
Vivid images of the disaster brand themselves into the viewer's memory.
UsageUsually passive or with themselves, plus on or into: branded on my memory.
Similarsear, etch, imprint, engrave, burn
Note
The iron's permanence becomes a metaphor for memory. Unlike the labeling sense, it carries no disgrace, only an impression too vivid to fade.
Checked 2 Nov 2026 · 1 fact
- The memory sense metaphorically compares an indelible impression to a mark burned with a hot iron. gutenberg.org
- 10An iron tool that is heated and used to burn an identifying mark into livestock or other property.
The ranch hands kept several brands hanging by the corral gate.
He pressed the heated brand against the steer's flank.
Similariron
- 11A piece of burning wood or peat, or a glowing cinder, taken from or remaining in a fire.
He stirred the embers and lifted a brand to relight his pipe.
The fearful brands and bleezes of het fire.
1513, Gavin Douglas, The EneadosNote
The burning stick survives in poetic and historical prose, usually as a live brand snatched from a fire or as the smoking brands of a camp. Washington Irving's A Tour on the Prairies (1835) has rangers' fires whose “brands” were “still smoking.” The phrase to burn something to brands and ashes keeps the sense in idiom. In everyday speech, the compound firebrand carries it.
Checked 31 Oct 2026 · 5 facts
- Washington Irving wrote A Tour on the Prairies. oupress.com
- A Tour on the Prairies was first published in 1835; the first London edition's title page bears that year. archive.org
- Irving's narrative describes smoking brands remaining from a company of rangers' campfire, using the quoted words. archive.org
- The expression burn to brands and ashes preserves the burning-wood sense. en.wikisource.org
- Firebrand is a compound containing brand and can mean a burning stick. en.wiktionary.org
- 12A flame; a tongue of fire.
Is yet againe thy brest enflamde, / with brande of venus might
1559, Jasper Heywood, TroasGoe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright.
1559, Jasper Heywood, TroasNote
The flame itself, a meaning long obsolete and rarely recorded. Jasper Heywood's translation of Troas (1559) has the towers of Troy “shyne with brandes that blase full bright.” He also uses it for love's fire: “with brande of venus might.” A modern reader of that plural should picture flames, not burning sticks. A modern writer should simply say flame.
Checked 31 Oct 2026 · 4 facts
- Brand has an obsolete noun sense meaning a flame. en.wiktionary.org
- Jasper Heywood's English translation of Troas was first published in 1559. en.wikisource.org
- Heywood's Troas describes Troy's towers with the quoted wording. en.wiktionary.org
- The same translation uses brand figuratively for the fire of love, with the quoted wording. en.wiktionary.org
- 13A widespread, destructive fire; a conflagration.
Note
Here the word covers the whole blaze, a use that is obsolete and was rare even when current. A reader of older texts should picture a sweeping fire rather than one piece of burning fuel. A writer today should not revive it, because brand on its own will be read as a burning stick or as the commercial word.
Checked 31 Oct 2026 · 1 fact
- Brand historically meant a whole conflagration, a sense labelled obsolete and rare. kaikki.org
- 14A sword carried as a weapon, especially in heroic and poetic writing.
Paradise, so late their happy seat, / Waved over by that flaming brand.
1667, John Milton, Paradise LostNote
The poet's sword comes straight from the Old English word behind the burned mark, which already meant both fire and blade. Milton joins the two in Paradise Lost (1667), where Paradise is “waved over by that flaming brand.” Tennyson's “Sir Galahad” lets “the hard brands shiver on the steel.” The word belongs only in deliberately heroic or archaic writing.
Checked 31 Oct 2026 · 6 facts
- The sword sense descends from Old English brand, which already meant fire and sword. kaikki.org
- The burned-mark sense developed from the same inherited word. en.wikipedia.org
- John Milton wrote Paradise Lost, first published in 1667. en.wikisource.org
- Milton's narrator describes Paradise as waved over by a flaming brand, meaning a sword; the quotation modernizes the original spelling. en.wikisource.org
- Alfred Tennyson wrote Sir Galahad. en.wikipedia.org
- Sir Galahad contains the quoted words, spoken by its first-person narrator, Galahad. en.wikisource.org
- 15A torch used to send signals over a distance.
- 16A minute fungus that produces a scorched or burnt appearance on plants.
- 17To give off intense heat; to burn.
Showing meanings only.
Practice
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Origin
Old English brand meant "fire, flame, burning, torch, sword" and became Middle English brand. Before that it came through Proto-West Germanic and Proto-Germanic, probably from a Proto-Indo-European root meaning "to burn" or "bubble forth." Dutch brand, German Brand, and Swedish brand ("blaze, fire") are related.