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brand

BRAND/bɹænd/

Pluralbrands

Verbbrands, branding, branded

17 meanings of brand

Practice

  1. 1
    nouncountable
    The name a company uses for its products, and the products themselves, like a brand of coffee.

    Which brand of toothpaste do you use?

    This brand of sneakers is cheaper than the others.

    UsageSay a brand of coffee. For cars, you can also say make.

    Similarmake, label

  2. 2
    put logo onverbtransitive
    To give a product a name, logo, and look so people know it.

    Like putting your own label on something so everyone knows it's yours.

    They branded the new drink with a bright red logo.

    The company wants to brand its app as fun and easy.

    UsageSay they branded it as a cheap choice.

    Similarmarket, position, promote, label

    Note
  3. 3
    public imagenouncountable
    The public image and usual style of a person or group.

    Like the picture that pops into people's heads when they think of you.

    The singer's brand is all about being honest and down to earth.

    Politicians work hard to protect their brand.

    UsageSay something is on-brand if it fits a person's image.

    Similarname, reputation

    Note
  4. 4
    typenouncountable
    A certain type or style of something.

    Like your own special flavor of doing things.

    He has his own brand of humor that not everyone gets.

    Their brand of music mixes rock and jazz.

    UsageSay his brand of humor, meaning his kind.

    Similarkind, type, sort, variety, style

    Note

Practice

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Origin

From Old English brand, meaning fire, flame, torch, or sword. It goes back to older Germanic words for burning.

Checked 31 Oct 2026 · 3 facts

  • English brand descends from Old English brand. kaikki.org
  • Old English brand meant fire, flame, torch, or sword. kaikki.org
  • The word derives from older Germanic vocabulary associated with burning. en.wiktionary.org