firm
Pluralfirms
Pluralfirms
- 1A business or company, especially a partnership of professionals such as lawyers or accountants, often trading under one name.
The accounting firm audits several large companies each quarter.
Several firms merged to form a single multinational corporation.
UsageOften after a word naming the trade: a law firm, an accounting firm, a consulting firm.
Note
Economics uses the word at its widest: any enterprise counts, whatever its legal shape. The Economist in 2013 puts banks and credit-card firms side by side, and that shows the everyday pattern. Lawyers and accountants often use it for a partnership trading under one name, but in general use any business counts.
- 2
- 3Not changing an opinion, decision, or purpose, and not giving way under pressure.
Voters remained firm in their support despite the controversy.
Her firm resolve to finish carried her through the last painful miles of the marathon.
UsageBefore a noun: a firm believer in something, a firm supporter. After a verb: firm in your support, firm that it is true.
Similaruncompromising, unyielding
- 4
- 5Trustworthy and dependable; resting on sound reasoning rather than guesswork.
Investigators built the case on firm evidence rather than rumor.
Her conclusions rest on firm data collected over many years.
UsageOften with a negative: no firm evidence, little firm information, nothing firm yet.
Similarsolid, sound, reliable, concrete
Oppositeflimsy, shaky, tenuous, unreliable
Note
A 1988 report on AIDS workshops finds that "little firm information emerged", and Lucinda Dirven (1999) notes that the inscriptions do not "provide any firm proof". Writers use it to mark the line between what has been established and what is only suggested.
- 6Without moving, yielding or giving way, used after verbs such as stand, hold and stay.
The soldiers stood firm though the enemy pressed hard upon them.
She held firm to her promise despite their pleading.
UsageToday mostly in stand firm and hold firm; in other phrases use firmly: hold the rope firmly.
Less common meanings
- 7Of a person's manner, voice or treatment of others: making clear that something must be done and allowing no argument.
The manager stayed firm with employees who tried to bend the rules.
Be firm with the children, or they will never follow the schedule.
UsageUsually firm with a person and firm about a rule: be firm with the children.
Similarstrict, stern, tough, resolute
Oppositelenient, permissive, lax
- 8Definite or settled, and unlikely to be changed, as of an offer, a date, a reservation or a decision.
The buyers made a firm offer of $350,000 and asked for an answer within two days.
The hotel needs a firm reservation and a deposit before it can hold the rooms.
UsageCommon with offer, date, answer and booking; to make a plan settled is to firm it up.
Similardefinite, confirmed, fixed, settled
Oppositetentative, provisional
- 9To make something firm: harder, more solid, or more securely fixed in place.
After setting the young tree in its hole, firm the soil around the roots with your heel so the trunk stays upright in the wind.
Gardeners firm the soil to help young roots take hold.
UsageOften with up, as in firm up your stomach muscles.
Oppositesoften
Note
The verb has two parents. Middle English fermen came partly from Latin firmare, either directly or through Old French fermer, and partly from English speakers simply turning the adjective into a verb. It reaches easily beyond bricks and soil. In Harriet Alexander's 2022 report, a dying whistleblower says a private prosecution against him had only "firmed his resolve" to keep fighting.
Checked 5 Nov 2026 · 5 facts
- The verb derives from Middle English fermen, partly borrowed from Latin through Old French or directly, and partly formed from the adjective. en.wiktionary.org
- Harriet Alexander wrote the report in 2022. en.wiktionary.org
- The report describes the whistleblower, Troy Stolz, as dying. leightonassociates.co.nz
- The report attributes strengthened resolve to Stolz and contains the exact words firmed his resolve. leightonassociates.co.nz
- The immediately preceding action was a private criminal prosecution for contempt. The report separately mentions a civil lawsuit. leightonassociates.co.nz
- 10
- 11Said of prices, currencies or markets that hold their level or tend to go up instead of falling.
Oil prices remained firm despite reports of rising supply.
Analysts expect the housing market to stay firm through the spring.
UsageOften after stay, remain or hold: prices remained firm. The opposite is weak or soft.
Oppositeweak
Note
A market reporter's word, usually for prices that are holding or edging up rather than soaring, so it tends to suit a steady day more than a rally. The verb turns up on the same pages (oil firmed in late trading), close to the 'recover after a fall' verb.
- 12To start rising again or to grow stronger after a period of falling, as prices, a currency or an economy may.
Stock values firm whenever investors regain their confidence.
The currency firmed slightly after the central bank's announcement.
Similarrally, recover, strengthen, rebound
Oppositeweaken, fall, slump, decline
Note
Markets supply most of the subjects: stock values, currencies, prices. The verb takes no object, and it usually describes a recovery to a steadier, somewhat higher level after a fall rather than a boom. It is the "become firm" sense carried over into figures, where steadiness itself counts as good news.
- 13A criminal gang, especially one organized around soccer hooliganism.
A notorious firm clashed with rival supporters outside the stadium.
After the match, police broke up a fight between the home club's firm and a group of away fans.
Note
Criminal slang borrows the respectable business word, so a gang that calls itself a firm presents its violence as organized work. The strongest association is with football hooliganism, where a firm is the organized crew among a club's supporters that plans clashes with rivals.
- 14To endure something unpleasant by forcing oneself through it.
The night shifts were miserable, but she chose to firm it until a day job opened up.
You'll just have to firm it until the medication kicks in.
UsageUsually as firm it: you just have to firm it until it is over.
- 15To accept a university's offer as one's first choice, securing the place once the offer's conditions, usually exam grades, are met.
Most applicants firm the university they most want to attend.
She firmed Manchester and listed Leeds as her insurance choice.
Note
Student slang from British university admissions, where applicants rank the conditional offers they hold through UCAS. To firm a university is to make it your firm choice, the place you are committed to once you meet the offer's conditions. The backup is the insurance choice.
- 16Of betting odds, to shorten, so that a successful bet on that outcome would now pay out less.
Once word got out that the champion mare had drawn the inside barrier, her odds began to firm.
The colt's odds firmed from ten-to-one to six-to-one overnight.
Similarshorten
Note
Australian betting talk for a price that is getting shorter. Odds firm as money comes in on a horse or a team, and the runner itself can be said to firm, as when a horse firms to start favorite.
Showing meanings only.
Practice
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Origins
From Italian firma ('signature'), from firmare ('to sign'), ultimately from Latin firmus ('firm, stable'). The modern business sense developed in the 18th century at the same time as German Firma ('business'), and the literature disagrees about which language influenced the other.
Checked 5 Nov 2026 · 8 facts
- The business noun firm derives from Italian firma, meaning signature. en.wiktionary.org
- Italian firma derives from firmare, ultimately from Latin firmus. en.wiktionary.org
- Italian firmare means to sign. en.wiktionary.org
- Latin firmus means firm or stable. en.wiktionary.org
- The English business sense developed in the eighteenth century. jbs.cam.ac.uk
- German Firma emerged during the same century. de.wiktionary.org
- German Firma means business. en.wiktionary.org
- Sources disagree about the direction of influence between English and German. en.wiktionary.org
Latin firmus ('strong, steady') became Old French ferme, and Middle English borrowed it in the same form, ferme.
From Middle English fermen ('to make firm'), coming partly from Latin firmō (from the adjective firmus, 'firm'), whether through Old French fermer or directly, and partly as a new formation on the English adjective.
Checked 5 Nov 2026 · 4 facts
- The verb comes from Middle English fermen, meaning 'to make firm'. en.wiktionary.org
- Its borrowed component comes from Latin firmō, through Old French fermer or directly. en.wiktionary.org
- Latin firmō derives from the adjective firmus, meaning 'firm'. en.wiktionary.org
- The verb also arose through a new formation on the English adjective. en.wiktionary.org