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niche

NISH/niʃ/UKNEESH/niːʃ/

Pluralniches

8 meanings of niche

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  1. 1
    nouncountable
    A good spot or job that fits a person's skills or a business especially well.

    Like finding the one chair in a room that fits you just right.

    Her small shop found a niche selling clothes for tall women.

    Small bakeries can fill a niche that big stores ignore.

    UsageSay you find your niche or fill a niche.

    Similarspecialty, specialization

    Note
  2. 2
    specializedadjective
    Made for a small group of people with special interests, not for everyone.

    Like a shop that only sells left-handed scissors: useful, but not for everyone.

    He makes niche videos about old train timetables.

    Documentaries about competitive yo-yoing stay pretty niche.

    UsageSay more niche and most niche.

    Similarspecialized, specialist, obscure, esoteric, cult

    Oppositemainstream, popular, mass-market

    Note
  3. 3
    wall hollownouncountable
    A small hollow space in a wall, often made to hold a statue or ornament.

    Like a little shelf carved right into the wall.

    A small statue of a saint stood in a niche beside the door.

    They built a niche into the wall to show off the trophy.

    Similarrecess, alcove, nook, hollow

    Note
  4. 4
    nouncountable
    A small, cozy space that a person or thing fits into well.

    Like a puzzle piece finding the exact spot where it fits.

    The cat found a cozy niche between the cushions.

    The little bird tucked itself into a niche deep in the hedge.

    Similarplace, slot, position, spot

  5. 5
    nouncountable
    The special role and place an animal or plant has in nature.

    Like the special job each player has on a sports team.

    Each animal in the forest has its own niche.

    Bees fill an important niche by spreading pollen between flowers.

    Note

Less common meanings

  1. 6
    set in a hollowverbtransitive
    To put something into a small hollow or recess.

    Similarset, place, lodge, ensconce

    Note
  2. 7
    verb
    To focus a product or business on one small part of the market.
  3. 8
    noun
    A pointed shape woven into a prayer rug that shows which way to face for prayer.

Practice

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Origin

It comes from French niche. This probably goes back to a Latin word nīdus, meaning "nest," which is related to the English word "nest."

Checked 1 Nov 2026 · 4 facts